,MattLiao,MarketingVicePresidentofShangri-LaHotelsandResorts,hasamarketingcareerspanningmorethan20yearswithintheregion,themajoritygainedinMainlandChina.Withdeepexperienceinretail,commercialrealestate,h...,Matt Liao, Marketing Vice President of Shangri-La Hotels and Resorts, has a marketing career spanning more than 20 years within the region, the majority gained in Mainland China. With deep experience in retail, commercial real estate, hospitality and destination marketing，he specializes in delivering integrated campaigns that encompass a heavy digital, activation and CRM component to drive customer engagement and brand loyalty. Having previously worked for Value Retail China, CapitalMalls Asia, Dairy Farm Group- Mannings China and Walmart China where millennials were also a key customer target, he understands what drives this customer segment to engage, share and shop. In his view creating Omni channel interactions and distinct experiences is what captures this audience. They want to be taken beyond their comfort zone to discover the new, unexplored and not widely understood. 邀请授课：联系客服微信：17052226000（仅限嘉宾演讲类咨询，其他勿扰） 免责声明：以上内容（包括文字、图片、视频）为您提供嘉宾信息展示，本平台仅信息交流，仅代表作者或机构观点，不代表本站的立场及观点。若您发现嘉宾信息需要更新或移除或版权，请联系我们告知并提供证明，我们将删除或更新！
